16 Jan The Science of Music Timing: Email Marketing
Email marketing? Whats that?? Email, in this day and age of A.I., and automation, email marketing for music? Yes, it actually can be an advanced tool.
Are you familiar with email lists. You probably feel you’re successful in your music business already? Better yet, do you think you are a successful online business? When most music entrepreneurs are asked these questions, they often brush it off. This is because most of them, have not realized the right way to succeed in digital Marketing, continue to believe that the mere fact that you’re on Facebook, Instagram and Snapchat is already enough to succeed in this competitive game.
The truth is, they all end up very upset because they fail to realize the secrets behind the success in Digital Marketing.
Having a website and social media platforms are good but do not a guarantee that your online business will succeed. How will you succeed if people don’t realize that your business exists? The key to digital marketing is to get your business exposure.
An effective way to do this is to build an opt-in list. In fact, most of the people who are already experts in digital marketing will tell you that building a highly targeted opt-in list is the most effective and important tool in digital marketing.
Basically, an opt-in list is a list of email addresses of people who have agreed to obtain any kind of information from music businesses like you. The term “opt in” means that you have their permission to send to them whatever newsletters, music, events or promotions that you have in your business.
It is extremely important that you have their permission first before you send them information because unsolicited emails will be regarded as spam, and spamming hurts your credibility big time.
Because of the feasibility of building an opt in list with digital marketing, most entrepreneurs consider it as the most treasured tool online. They need this list in order to get the consumer’s attention and sustain interest.
By creating an opt in list, you will be able to maintain a solid fanbase with your previous listeners at the same time boost your sales because of the fact that you have a sure target market always ready to purchase or stream items from you.
Opt in list is considered to be the most important item fora musician. Let’s face it in today’s world, all musicians are digital marketers/businesses. In fact, your list should be like gold, if anything bad happens like catastrophes and you could only save a few items, your opt-in list should be priority saved on a backup disk.
Just imagine how big record execs value their artists’ fanbase. If this is the case, then it must be really something, right?
So, for people who are not yet aware of the importance of building a highly targeted opt-in list and would like to know how to build them, here are some tips that could be very useful.
1. Decide on your niche market or your target market.
Is everything making sense so far? If not, I’m sure that with just a little more reading, all the facts will fall into place.
It is extremely important to know your target market in order to focus on something. It would be really confusing and time consuming if you will build an opt in list with no particular market in mind. Start with your local city or people in your area.
Moreover, having a niche market would bring more focus on your marketing campaigns and would drive better results because you have direct you emails to people who would most likely be interested in listening to your music.
2. Be sure that your selected target market is available on your platform.
The mere acquisition of a niche market is not a guarantee that you can already start building your opt in list. Since, the concept of opt in list is specifically generated to aid in the growth of the digital marketing entrepreneur, it is important to have a niche market that is available on the platform you most frequent. You may find more of your people on Twitter, than Facebook or Soundcloud over Reverbnation.
The concept is basically simple, how can you promote your music business if your niche market is not available on your business platform? Hence, it is extremely important to verify if your target market is available familiar with your social platform of choice.
3. Verify if your chosen target market is an income-generating market.
Building a highly targeted opt in list will just go to waste if your niche market is not generating any income at all.
Try to verify their income-generating potential through a series of searches, do a quick Google sweep where you can find some paid ads related to the keywords you have searched. This would only mean that if somebody is willing to pay to advertise focusing on the same target market that you have in mind, chances are, you will be able to reap positive results on your target market.
4. Generate solutions to the problems of your target market by using online forums.
Creating this type of forum will initiate the underlying solutions that will answer most of your target listener’s problem.
Through their posts and threads, you will be able to identify your target market’s problem and will be able to come up with a great solution. They might be having trouble finding good authentic music. They may feel that there is a music saturation. They may be unclear on how many of the new platforms work. In turn, it will be very handy when you make your opt in list.
Indeed, the success of a music business or digital marketing strategy greatly depends on the opt in list. It is the life blood of today’s businesses. With a great list a music business could come up with newsletters that would allow them to promote their products at the same time create the need for it. In turn, it will generate more income and make more money.
As they say, money is in the list that’s why most businesses consider opt in list as valuable as gold.
Those who only know one or two facts about Opt in List can be confused by misleading information. The best way to help those who are misled is to gently correct them with the truths you’re learning here. Try our Email Blast to our list.