The Top Marketing Rule of Digital Music Promotion

With every turning point of music becoming more & more competitive. Musicians needs to understand business and marketing in order get their name out there and their music heard. With that fact that simply we end up neck and neck with one another, there’s also social media to contend with. We all know how hard it is to come up with regular social media content, to promote your music, to grow a following, maybe go viral this article will give you a basic social media strategy to follow, and an idea of why do it this way.


If you find this article interesting or useful, please sign up on the site for more great articles to help your music career. ‘The 80/20 rule’.  In short, the 80/20 rule stops labels and musicians only posting about their gigs, releases and merchandise, which gets pretty boring if it’s the only content you’re sharing. While obviously you want your followers to see your news, watch your music videos and all the rest, they won’t engage with you if it’s all about the hard-sell Focus 20% of your social media content to promote your brand but dedicate the majority 80% to content that should interest your audience leading to conversations and engagement.

The more they engage with you, the more dedicated they will be to your brand and your music. Social media users have short attention spans; we all do. This is the age of immediate gratification. They want every tweet, every gram post, every status to be a hit, no misses and that’s pretty hard to do. Your goal as a social media user is to engage followers, prove your content is worth following and once they’re committed to you, they’ll help spread the word on your behalf. 20% Ideally only around 20% of your content should be about your brand Generally, brands and musicians should be totally fine with this bit. Share your videos, share your music, your upcoming gigs and merchandise but if you can, make the call-to-action beneficial to your followers.

If you’ve got a new music video out that you want people to share, why not offer a copy of your CD or a t-shirt to one lucky follower who shares your video. Why not offer a discount on your merchandise to anyone who signs to your mailing list. Building a mailing list is a great way to keep track of your fans, especially when it comes to where they’re based so you know where to book gigs and tour dates. Anytime there’s a call-to-action (share this, like that subscribe here) try to offer an incentive to your followers to do it. What would they like? Why should they do it? What’s in it for them? 80 percent.

Your music is a business and that business is a brand, if it’s not authentic, people will see right through it so let it be a true, natural representation of who you are and what you stand for. Your interests. You have to decide what you want your social media branding to say about you as a musician or as a brand and the people within that brand. What’s important to you? You don’t have to pigeonhole yourself into just one type of content that you share. Social media users can be far too precious about what they discuss. The main thing is to be your authentic self.

Discuss the things that you are genuinely passionate about and be consistent with it. You might want me to tell you what to discuss but if you really want to connect with your audience, talk about the things that you love. Whether it’s movies, science, politics, football or all the above, be yourself be conversational, see what connects with people and try to understand why. And if all else fails, look at the content that’s shared widely and try to understand why it’s so popular. It’s really easy to fake followers but much harder to fake shares and retweets.


Look at content that is being shared widely and try to understand why it’s been so successful. In closing. If you found this article useful for your brand or your music, please click ‘like’ and comment or share. If you have a question on anything you’ve read in this article or anything relating to it, comment below and I’ll answer as soon as I can.

We’re planning lots of new article content for musicians to make the most of the social media use, as well as discussing effective marketing campaigns and short consistent promos for their single launch and debut album. And much more.Our goal is to support musicians with drive capable to reach Great Heights. Thanks for your time and your interest in music education. Browse the site and read the article A Rule to Remember Before You Try to Make it In The Music Business.


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